Name: Anita Moudgil
Country: India

Year: 2024
Volume: Volume-9, Issue-2 (July-December)
Page Number: 41-47

Wellness tourism has been one of the drivers of the growth of India's tourism sector. The rich cultural and spiritual heritage of India offers meditation, yoga, and ayurveda retreats. The seeds of yoga were sowed and developed in India Various Ayurvedic schools and professionals are instrumental in spreading yoga as a lifestyle-based, preventive, personalized, and natural form of medicine the world over. These strengths of India have contributed to the development of Wellness tourism in India. The present research paper aims to (i) explore the prospects of relation between Yoga and health and wellness tourism in India, (ii) find out the recent trends in wellness tourism. The study uses descriptive and analytical approach. The services in the wellness sector have 40% of the market share as per report, Government of India. The AYUSH sector (Ayurveda, Yogam Naturopathy, Unani, Siddha and Homeopathy) has an annual turnover of around INR 120 billion. Ministry of Ayush and the Ministry of Health & Family Welfare has setup India portal for top medical tourism destinations. Tourists from across the globe come to India to experience the transformative benefits of therapies such as Ayurveda and yoga, combined with modern healthcare offerings. As a country rich in spiritual heritage, India offers a wide range of wellness retreats, often set against scenic backdrops that enhance the experience of relaxation and rejuvenation. The wellness tourism market in India is projected to grow at a CAGR of 6.70% during the period 2024-2032. There is rise in expenditures on the tourism sector and changes in the regulations and subsidies to help attract more tourists.
Keywords: Wellness Tourism, Yoga, Ayurveda, Mental Health, Growth Centres