Name: Thansy M.Y & Nikita Gopal
Country: India

Year: 2026
Volume: Volume-11, Issue-1, January-June 2026
Page Number: 726-737
DOI: https://doi.org/10.5281/zenodo.20791858

ABSTRACT
The role of awareness in determining entrepreneurial attitudes among fisheries students is a vital factor in fostering a culture of innovation and self-employment within the fisheries sector. Awareness is an initial element that can significantly influence students' perceptions, aspirations, and ultimately, their career choices in entrepreneurship.This study aims to investigate the impact of awareness on entrepreneurial attitudes among fisheries students, exploring how levels of awareness influence their perceptions and aspirations towards entrepreneurship. The research seeks to identify the extent to which awareness can shape positive entrepreneurial attitudes and potentially influence career choices. A comprehensive analysis was conducted on a diverse sample of 118 students, examining several demographic factors including gender, age, year of study, area of residence, family income, and family type. The study also measured students' awareness levels regarding entrepreneurship and their attitudes towards it. Hypothesis testing and regression analysis were employed to determine the significance of the relationship between awareness and entrepreneurial attitudes.Exposing fisheries students to entrepreneurial concepts, opportunities, and success stories can enhance their understanding of the potential for business creation within their field. This increased awareness can lead to the development of positive entrepreneurial attitudes, encouraging students to view entrepreneurship as a viable and attractive career path. As the fisheries industry continues to advance, nurturing entrepreneurial attitudes through awareness initiatives can play a key role in driving the sector's innovation, sustainability, and economic growth.

Keywords: Entrepreneurial attitude, awareness, career preferences, demographic factors.