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A STUDY ON THE ROLE OF ARTIFICIAL INTELLIGENCE IN REVITALIZING YOGA, AYURVEDA, AND INDIGENOUS WELLNESS KNOWLEDGE FOR YOUTH TOURISM EDUCATION IN INDIAN UNIVERSITIES

Author Information
Name: Swati Chandrakant Takkar, Rajesh Kumawat & Shripad Joshi
Country: India
Publication Details
Year: 2026
Volume: Volume-11, Issue-1, January-June 2026
Page Number: 225-231
DOI: https://doi.org/10.5281/zenodo.19449487
Abstract
ABSTRACT:
India holds a globally recognized wellness heritage through Yoga, Ayurveda, and diverse Indigenous wellness knowledge systems rooted in local ecologies, food cultures, preventive care, and community practices. However, youth engagement with these knowledge forms within tourism education in Indian universities remains uneven due to curriculum gaps, limited digital pedagogy, concerns about scientific validation, language barriers, and weak industry–academia linkages. Simultaneously, Artificial Intelligence (AI) is transforming education, tourism experiences, and cultural heritage
dissemination through personalized learning, content generation, recommendation systems, virtual simulations, and multilingual translation. This research paper examines how AI can be strategically used to revitalize, document, authenticate, and teach Yoga, Ayurveda, and Indigenous wellness knowledge as part of youth tourism education in Indian universities, enabling employability, entrepreneurship, and ethical wellness tourism development. The study proposes an AI-enabled framework that connects heritage knowledge holders, universities, students, and tourism stakeholders through curated knowledge repositories, adaptive learning modules, virtual immersion labs, and responsible AI governance mechanisms. Using a descriptive–analytical approach (mixed methods), the paper outlines measurable constructs including AI readiness, perceived authenticity, learning engagement, cultural pride, skill development, and tourism intention. The study is expected to contribute to curriculum innovation, digital preservation, responsible wellness tourism promotion, and youth-centric experiential learning.

Keywords: Artificial Intelligence, Yoga, Ayurveda, Indigenous Knowledge.
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