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APPLICATIONS OF THE LEARNING CURVE THEORY IN SERVICE SECTORS

Author Information
Name: Ravishankar B
Country: India
Publication Details
Year: 2026
Volume: Volume-11, (Special Issue: March 2026)
Page Number: 171-176
DOI: https://doi.org/10.5281/zenodo.19233767
Abstract
ABSTRACT:
“The learning curve is a graphical device for picturing the rate of improvement in terms of a given criterion of efficiency, as a result of practice.”- Later, Arthur Bills. When the production quantity of a given item is doubled the cost of that item decreases at a quantity
rate. Theory of learning curve is formulated on the basis of this formula (The Institute of Charted Accountants of India). Primary use of learning curve can be traced in aircraft industry but it can be used as a quantitative tool in many sectors. Applications include sectors like agriculture, marketing, banking, insurance etc. that are service sectors. Learning curve reduces costs and increases labour efficiency as the production varies every phase. So, it helps to manage issues like decreasing the labour cost proportionate to the output saving time and effort. The major advantage of the learning curve is it can be represented graphically and curves like steady curve, experience curve, diminishing
curve etc. are significant to learn and understand better. The experience curve states that time taken to complete a task should be less, whereas the steady phase learning curve states that there is no more effectiveness in the curve just like a saturated point. The following article objective is to study the applications of the learning curve in service sector by creating models with applicable assumptions to generate empirical evidences for the purpose of the study.

Key Words: Learning Curve, Applications, Cost, service sectors
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