Name: Kritika ,Vishal Anand
Country: India

Year: 2023
Volume: Volume-8, Issue-1 (January-June)
Page Number: 38-42

CSR is gathering significant attention in the academic community, as it has a considerable impact on company progress and accomplishments. CSR is basically giving back to the society by the corporates. There is an approach called TBL (Tripple Bottom Line) in corporate social responsibility which supports this study. TBL, which connects CSR to profit, people, and the environment, is fundamental for the success of any organization. Present study made an attempt to analyze employees perception towards CSR and perceived Organizational performance. An investigation has been made to highlight the corporate social responsibility initiatives that had been executed and its influence on perceived organizational performance. Data was collected from the 343 respondents out of twenty selected companies from five diverse sectors through a structured questionnaire in five point Likert scale. As per the findings it can be interpreted that, employees have positive and favorable perception towards CSR initiatives conducted by their company and CSR initiatives predict the perceived organizational performance in significant manner. Descriptive analysis, Karl Pearson correlation, and linear regression were applied to draw inferences form the underlying hypothesis.
Keywords- CSR, Perception, Organizational performance, Indian corporate sector, CSR initiatives