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A STUDY ON INNOVATION ECOSYSTEMS AND THEIR INFLUENCE ON MARKET COMPETITIVENESS

Author Information
Name: D Manjulamma B S
Country: India
Publication Details
Year: 2026
Volume: Volume-11, (Special Issue: March 2026)
Page Number: 49-54
DOI: https://doi.org/10.5281/zenodo.19219199
Abstract
ABSTRACT
Innovation ecosystems have become a central feature of modern commerce, enabling firms to collaborate, share knowledge, and accelerate technological progress. This study examines the influence of innovation ecosystems on market competitiveness through a structured conceptual framework, review of literature, and descriptive statistical analysis based on secondary data. The research compares ecosystem-participating firms with independent firms across innovation and performance indicators. The findings demonstrate that ecosystem engagement leads to higher
innovation rates, improved efficiency, stronger customer satisfaction, and enhanced revenue growth. The study concludes that innovation ecosystems act as strategic enablers of sustainable competitive advantage and recommends that firms and policymakers actively invest in collaborative innovation structures.

Key Words
Innovation ecosystems, market competitiveness, collaboration, digital innovation, competitive advantage, statistical analysis
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