Name: Kiran G N
Country: India

Year: 2026
Volume: Volume-11, (Special Issue: March 2026)
Page Number: 37-42
DOI: https://doi.org/10.5281/zenodo.19218839

ABSTRACT
India is experiencing a swift socioeconomic transformation, which is accompanied by notable changes in lifestyle. These developments have led to altered patterns of physical activity and an increasing prevalence of non-communicable diseases (NCDs). Concurrently, the fitness industry in India has witnessed considerable growth, driven by factors such as urbanization, globalization, advancements in digital technology, and heightened health consciousness. This analytical review investigates emerging
fitness trends alongside the structural, socioeconomic, and cultural obstacles that influence participation within the country. The review compiles and critiques both national and international literature to assess the expansion of gym culture, the adoption of digital fitness solutions, the persistence of traditional wellness practices, current nutrition trends, corporate wellness strategies, and pertinent regulatory issues. Despite the industry's rapid expansion, persistent disparities in access, affordability, gender inclusion, and infrastructural support hinder widespread participation. The
findings underscore the necessity for comprehensive policy frameworks, enhanced regulatory standards, improved public infrastructure, and community-driven initiatives to foster equitable and sustainable engagement in physical activity throughout India.

Keywords: Physical activity, fitness industry, India, lifestyle diseases, digital fitness, public health, socioeconomic disparities