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A STUDY ON ADOPTION OF DIGITAL PAYMENT METHODS BY CONSUMERS

Author Information
Name: Riya Bindra
Country: India
Publication Details
Year: 2021
Volume: Volume-6, Issue-2 (July-December)
Page Number: 116-119
Abstract
In the present age of the digital revolution consumer payment behavior has changed significantly. Demonetization along with different government initiatives such as UPI, BHIM, Rupay, E-wallets, etc have immensely contributed towards increased usage of digital payments in which both buyer and seller use online mode to exchange money. Due to the increased use of mobile and internet facilities, people are switching to cashless modes of transactions. Now even a vegetable vendor uses an online mode of transaction. In spite of that, it has been witnessed that cash still dominates as a payment method in India. This creates research interest to study digital payments adoption and awareness among people, toanalyze perception and attitude ofpeople when they choose to pay.
Key Words: Digital payments, E-wallets, Consumer behavior.
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