Name: Aditi Bhandari
Country: India

Year: 2019
Volume: Volume-4, Issue-2 (July-December)
Page Number: 35-41

The Handloom Textiles constitute a timeless part of the rich cultural Heritage of India. The element of art and craft present in Indian handlooms makes it a potential sector for the upper segments of market domestic as well as global. There are a set of 60 consumers who prefer to buy handloom products but they do find problems with the textiles. Handlooms need to dry cleaning and some consumers feel that they are not satisfied with what they buy. Some consumers also feel that handlooms do not give good value for money. Consumers want the sales persons to give them details about the handloom textiles they are buying. Salesmen are not always able to give all required information.
Thus government weavers and designers retailers need to work together to fill these gaps and satisfy the customer's expectations and demand for the right kind and quality of handloom products.
KEYWORS: Handloom, Textiles, Weave, Looms